It incorporates all giving initiatives that make giving and donating painless, if not automatic
Source
Verdict
fadedNot listed again within the publisher's next two editions, nor later (D33). A trend is graded on whether the publisher keeps it, never as a hit or a miss (D6, D33).
All captured fields
- rank
- 8
- subject
- Painless, automatic giving and donating
- target year
- 2010
- confidence
- high
- note
- 'It' is EMBEDDED GENEROSITY; the text says GENERATION G 'will be even bigger in 2010'.