2009 will be an excellent year for those businesses keen on showing consumers that they really care.
Source
Verdict
renamedThe same phenomenon is listed again within two editions under a new name (D33). Continued as trendwatching-2011-001
A trend is graded on whether the publisher keeps it, never as a hit or a miss (D6, D33).
All captured fields
- rank
- 6
- subject
- Brands showing care during the downturn
- target year
- 2009
- confidence
- high
- note
- Heading subtitle: 'The silver linings of each downturn'. Umbrella theme for the other five.