MAPMANIA

Published 2008-12

any consumer-focused brand would be stupid not to be partnering or experimenting with map-based services.

Verdict

fadedNot listed again within the publisher's next two editions, nor later (D33).

A trend is graded on whether the publisher keeps it, never as a hit or a miss (D6, D33).

rank: 5
subject: Map- and location-based services
target year: 2009
confidence: high
note: Heading subtitle: 'Why the maps are the new interface'. Text cites Nokia expecting half of its handsets to be GPS enabled by 2010-2012 (Nokia's expectation, not trendwatching's).