NICHETRIBUTES

Published 2008-12

NICHETRIBUTES are attributes / features / additions to existing products, making them more practical for specific user groups, while at the same time signaling to those users that the brand 'gets it’, that it cares, and in some cases even pays tribute to their lifestyle.

Source

Verdict

fadedNot listed again within the publisher's next two editions, nor later (D33).

A trend is graded on whether the publisher keeps it, never as a hit or a miss (D6, D33).

All captured fields

rank: 1
subject: Product features for niche lifestyles
horizon: the next 12 months
target year: 2009
confidence: high
note: Heading subtitle: 'Low-cost, practical tributes to the zeitgeist'.