In 2020, the World Wide Web is stronger than ever in users' lives. The open Web continues to thrive and grow as a vibrant place where most people do most of their work, play, communication, and content creation. Apps [...] will be useful as specialized options for a finite number of information and entertainment functions.
In 2020, most people will prefer to use specific applications (apps) accessible by Internet connection to accomplish most online work, play, communication, and content creation. [...] Most industry innovation and activity will be devoted to apps development and updates, and use of apps will occupy the majority of technology users' time.