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CIO-CMO customer data strategy

IDC, FutureScape, 2023, published 2023-10

By 2026, 40% of CIOs Will Forge Unified Strategies with CMOs, Dismantling Silos of Customer Data to Enable the Delivery of Expected Engagement Within a Trusted Digital Experience

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All captured fields

futurescape: Worldwide CIO Agenda
rank: 9
subject: CIO-CMO customer data strategy
target year: 2026
timing: by
metric: share of CIOs forging unified strategies with CMOs
value: 40
unit: %
confidence: high