Altered States

Published 2022-03

From “nootropics” to neuroenhancers, the consumer market for altering our mental state is growing.

Verdict

fadedNot listed again within the publisher's next two editions, nor later (D33).

A trend is graded on whether the publisher keeps it, never as a hit or a miss (D6, D33).

rank: 588
section: Work, Culture & Play
subsection: Culture / Altered States
subject: Altered States
horizon: Informs Strategy
years on list: 4TH YEAR ON THE LIST
page: 210
confidence: high
note: Umbrella section page: carries the publisher's year tag and a key insight, so it counts as a trend (D40, 2022 sweep). Appended 2026-10-02 after the existing entries (D15); in the contents it is a sub-section heading, not a trend line. Missed by the first D40 pass, which did not list the 2022 year tags. horizon is the label the page header highlights (Watch Closely / Informs Strategy / Act Now); it applies to the page the trend starts on.