FOBO sits between VR Marketing and Retail APIs in the 2017 marketing list; Offline Connections takes the same slot in 2019 (VR For Marketing, Offline Connections, Retail APIs, both neighbours agreed persisted) and is printed fourth year on the list, so it is not new in 2019. Apps that work offline answer the fear of being offline. Medium certainty: 2017 row is title-only.
A trend is graded on whether the publisher keeps it, never as a hit or a miss (D6, D33).
All captured fields
rank
99
subject
FOBO (Fear Of Being Offline)
trend number
99
confidence
medium
note
Title and trend number from the industry lists on slides 6-28 of the archived deck; the trend page is past the 56 archived slides, so there is no quote. The lists also print number 99 once for "Bitcoin and Blockchain"; the majority title is kept.