Rather than buying to own products, consumers are paying to temporarily lease them.
Source
Verdict
renamedThe same phenomenon is listed again within two editions under a new name (D33). Continued as ftsg-tech-trends-2016-072
A trend is graded on whether the publisher keeps it, never as a hit or a miss (D6, D33).
All captured fields
- rank
- 50
- subject
- Lendership
- trend number
- 46
- years on list
- First year on the list
- page
- 38
- confidence
- high
- note
- Quote is the first sentence of the KEY INSIGHT block. page is the slide number in the archived SlideShare transcript.
- horizon
- the coming year
- target year
- 2015