In 2014, we saw mass-market adoption of ephemeral networks such as Snapchat.
Source
Verdict
gapNot found in the next editions, but one of them is only partly captured, so this is not evidence it faded (D36). A next edition is a partial capture; not finding the trend there is not evidence it faded.
A trend is graded on whether the publisher keeps it, never as a hit or a miss (D6, D33).
All captured fields
- rank
- 30
- subject
- Ephemerality
- trend number
- 27
- years on list
- Second year on the list
- page
- 21
- confidence
- high
- note
- Quote is the first sentence of the KEY INSIGHT block. page is the slide number in the archived SlideShare transcript.
- horizon
- the coming year
- target year
- 2015