Late Adopters

Published 2014-01

Years ago, researchers developed a theory to explain how consumers adapt to innovation cycles.

Verdict

gapNot found in the next editions, but one of them is only partly captured, so this is not evidence it faded (D36).

A next edition is a partial capture; not finding the trend there is not evidence it faded.

A trend is graded on whether the publisher keeps it, never as a hit or a miss (D6, D33).

rank: 11
section: Core trends
subject: Late Adopters
horizon: the coming year
target year: 2014
confidence: high
note: Quote is the first sentence of the Key Takeaway. horizon/target_year from the cover line "what will impact your digital strategy most in the coming year" and "25 trends we’ll be exploring in depth in 2014".