Algorithms can mine your social feeds, browser history and other digital crumbs to create a real-time personality profile for you, determine your likely desires in a given situation and personalize an experience specifically for you.
A trend is graded on whether the publisher keeps it, never as a hit or a miss (D6, D33).
All captured fields
rank
10
section
Core trends
subject
Intelligent Ads
horizon
the coming year
target year
2014
confidence
high
note
Quote is the first sentence of the Key Takeaway. horizon/target_year from the cover line "what will impact your digital strategy most in the coming year" and "25 trends we’ll be exploring in depth in 2014".