New technologies will soon broadcast our precise locations in real time – not just that we’re in a particular building, but that we’re standing in the toothpaste aisle at our local drugstore.
A trend is graded on whether the publisher keeps it, never as a hit or a miss (D6, D33).
All captured fields
rank
7
section
Core trends
subject
Microlocation
horizon
the coming year
target year
2014
confidence
high
note
Quote is the first sentence of the Key Takeaway. horizon/target_year from the cover line "what will impact your digital strategy most in the coming year" and "25 trends we’ll be exploring in depth in 2014".