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Generative AI in film and TV production

Deloitte, Technology, Media and Telecommunications Predictions, 2025, published 2024-11-18

In 2025, Deloitte predicts that the biggest TV and film studios ... will be cautious in adopting generative AI into their creative workflows, with less than 3% of their production budgets going to these tools.

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All captured fields

rank: 8
section: Main predictions
title: Large studios will likely take their time adopting generative AI for content creation. Social media isn't hesitating.
target year: 2025
metric: share of major studio production budgets on gen AI tools
value: <3
unit: percent
subject: Generative AI in film and TV production
confidence: high