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Ad blocking

Deloitte, Technology, Media and Telecommunications Predictions, 2018, published 2017-12

Deloitte Global predicts that 10 percent of North Americans over age 18 will be engaged in four or more multiple, simultaneous advertisement-blocking behaviors in 2018

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Verdict

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All captured fields

rank: 8
title: Is there an #adlergic epidemic? Ad blocking across media
target year: 2018
metric: North American adults with 4+ ad-blocking behaviors
value: 10
unit: percent
subject: Ad blocking
confidence: high