Deloitte Global predicts that pay-TV penetration (or reach) will fall more than two percentage points to 81 percent in 2016, to under 79 percent in 2017, and around 70 percent by 2020.
The prediction lists six erosion fronts with separate numbers (cord-cutting rate, penetration, bill, antenna homes, daily minutes, 18-24 viewing); the penetration figure is captured as the headline number.