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Ad blocking · Hindsight | Envisioning

Hindsight · review build · data not yet validated

Ad blocking

Deloitte, Technology, Media and Telecommunications Predictions, 2016, published 2016-01

Publishers Envisioning Hype Cycle explorer Forecast vs actual

Deloitte Global predicts a mere 0.3 percent of all mobile device owners (comprising smartphones and tablets) will use an ad-blocker by end-2016.

Verdict

Not graded yet.

All captured fields

rank: 8
section: Media
title: Mobile ad-blockers: saved by the app?
target year: 2016
metric: share of mobile device owners using an ad-blocker
value: 0.3
unit: percent
subject: Ad blocking
confidence: high

Permalink

https://www.envisioning.com/hindsight/claims/deloitte-tmt-predictions-2016-008

Cite

Hindsight, claim deloitte-tmt-predictions-2016-008. Envisioning. https://www.envisioning.com/hindsight/claims/deloitte-tmt-predictions-2016-008

Dispute this verdict

Data, code and grading rules are public at github.com/envisioning/hindsight. Data under CC BY 4.0 (the BCB Focus survey under ODbL), code under MIT. Every rule is in the decision log. Think a verdict is wrong? Open a dispute.