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Mobile advertising

Deloitte, Technology, Media and Telecommunications Predictions, 2013, published 2013-01

Deloitte predicts that in 2013, what is currently described as "mobile" advertising will get split into two categories representing two similar but distinct devices – tablets and smartphones.

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Verdict

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All captured fields

rank: 14
section: Telecommunications
title: "Mobile" advertising is dead. Long live tablet and smartphone advertising
target year: 2013
subject: Mobile advertising
confidence: high