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Neuromarketing (fMRI) · Hindsight | Envisioning

Hindsight · review build · data not yet validated

Neuromarketing (fMRI)

Deloitte, Technology, Media and Telecommunications Predictions, 2012, published 2012-01

Publishers Envisioning Hype Cycle explorer Forecast vs actual

In 2012 an increasing proportion of all MRI machines and MRI hours will likely be spent fine-tuning products, services and marketing messages.

Source

Verdict

Not graded yet.

All captured fields

rank: 11
section: Media
title: Market research is all in your head: MRI machines and media
target year: 2012
subject: Neuromarketing (fMRI)
confidence: high

Permalink

https://www.envisioning.com/hindsight/claims/deloitte-tmt-predictions-2012-011

Cite

Hindsight, claim deloitte-tmt-predictions-2012-011. Envisioning. https://www.envisioning.com/hindsight/claims/deloitte-tmt-predictions-2012-011

Dispute this verdict

Data, code and grading rules are public at github.com/envisioning/hindsight. Data under CC BY 4.0 (the BCB Focus survey under ODbL), code under MIT. Every rule is in the decision log. Think a verdict is wrong? Open a dispute.