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Digital video recorders and TV advertising

Deloitte, Technology, Media and Telecommunications Predictions, 2011, published 2011-01

Deloitte predicts that digital video recorder (DVR) penetration in two large markets will exceed 50 percent of TV households by year-end 2011; but also predicts that TV advertising will be almost entirely unaffected despite that level of penetration.

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All captured fields

rank: 9
section: Media
title: DVRs proliferate! The 30 second spot doesn't die!
target year: 2011
metric: DVR penetration of TV households in two large markets
value: >50
unit: percent
subject: Digital video recorders and TV advertising
confidence: high