New data > synthetic data > old data.

Published 2025-12-10

Those with access to fresh information—real-time user interactions, proprietary business data, breaking research— have the advantage.

Verdict

openFewer than two later editions exist yet (D33).

A trend is graded on whether the publisher keeps it, never as a hit or a miss (D6, D33).

rank: 7
section: Cutting through the noise: Tech signals worth tracking as AI advances
subject: Synthetic data for AI training
confidence: high
note: Signal, not a full trend chapter; Deloitte: 'Signals aren’t predictions.' The section cites 'predictions that 80% of data used by AI tools will be synthetic by 2028' (third party, not recorded as a value).