During the next 18 to 24 months, expect more companies to launch their own beyond marketing journeys.
Source
Verdict
renamedThe same phenomenon is listed again within two editions under a new name (D33). Continued as deloitte-tech-trends-2021-008
A trend is graded on whether the publisher keeps it, never as a hit or a miss (D6, D33).
All captured fields
- rank
- 5
- subject
- Personalized customer experience and marketing technology
- horizon
- next 18 to 24 months
- confidence
- high