The Unreal

Published 2022-03

As AI-generated data and synthetic content convincingly mimic what is “real,” authenticity is the new north star.

Verdict

fadedNot listed again within the publisher's next two editions, nor later (D33).

Synthetic content and authenticity; Generalizing AI (2023) is foundation models as a platform.

A trend is graded on whether the publisher keeps it, never as a hit or a miss (D6, D33).

rank: 3
subject: Synthetic media and AI authenticity
horizon: over the next three years
metric: global consumers who think the number of times they interact with AI or AI-generated content will increase
value: 73
unit: percent of consumers surveyed
note: Edition-level horizon: the Introduction describes the 'Metaverse Continuum' as 'poised to revolutionize life and enterprise in the next decade.' Printed subtitle: 'Making Synthetic, Authentic'. Consumer survey figure, not executive.
confidence: high