Urban areas worldwide face significant challenges, including traffic congestion, environmental pollution, and the inefficiency of traditional transport systems. Mobility as a Service (MaaS) emerges as a solution to these problems by integrating various forms of transportation into a single accessible service. MaaS combines public transit, ride-sharing, bike-sharing, and car rentals into a seamless, on-demand mobility platform. This integration allows users to plan, book, and pay for various mobility services through a single application, revolutionising how urban dwellers navigate their cities.
MaaS operates through a sophisticated digital platform that leverages data analytics, real-time information, and user preferences to offer optimised travel routes and options. When a user inputs their destination, the platform assesses all available transport modes, including buses, trams, trains, taxis, and shared bikes, to recommend the most efficient and cost-effective journey. The application then facilitates booking and payment, offering users a convenient and streamlined travel experience. This not only reduces the need for multiple tickets or passes but also encourages the use of public and shared transport options over private car ownership.
By promoting multimodal transportation, MaaS reduces reliance on personal vehicles, thereby decreasing traffic congestion and lowering carbon emissions. Cities adopting MaaS can enhance the efficiency of their transport networks, making them more resilient and adaptable to fluctuating demands. Furthermore, MaaS supports sustainable urban development by encouraging a shift towards greener transport options and optimising existing infrastructure use.
In addition to environmental benefits, MaaS enhances social inclusivity by providing equitable access to transportation for all city residents, including those in underserved areas. The flexibility and customisation offered by MaaS ensure that diverse mobility needs are met, accommodating commuters, tourists, and individuals with limited mobility. This inclusivity fosters a more connected and integrated urban community.
A MaaS solutions provider (owned by Intel/Mobileye) offering an app with strong accessibility features for visually and mobility-impaired users.
Provides MaaS technology platforms for cities, powering solutions like Berlin's Jelbi and Munich's MVGO.
A transit tech company that partners with cities to provide on-demand microtransit, often filling gaps in transit deserts.
Iomob
Spain · Startup
Provides a middleware platform for open mobility marketplaces, enabling seamless roaming between MaaS apps.
Developer of the TripGo API and white-label MaaS solutions allowing organizations to create their own mobility apps.
Provider of payment and information solutions for public transit, including the Umo MaaS platform.
Provides cloud-based software solutions for Mobility as a Service, focusing on integrated mobility platforms.
French developer of white-label MaaS solutions for local authorities and transport operators.
Pioneer of Fare Payments-as-a-Service, enabling ticketing integration into MaaS apps like Uber and Transit.
Industrial giant offering intermodal transport solutions and MaaS platforms for transit agencies.
Ito World
United Kingdom · Company
Provides real-time transit data and visualization to power MaaS applications.
Mobilleo
United Kingdom · Company
A MaaS platform specifically designed for business travel and corporate mobility management.
Paper
Assessing the impact of Mobility-as-a-Service (MaaS) on sustainable urban travel behaviors: a systematic literature reviewFrontiers in Sustainable Cities · Oct 1, 2025
A systematic literature review of 85 studies analyzing MaaS elements influencing sustainable travel behaviors, finding adoption is driven by convenience, affordability, and technology.
News
United States Mobility as a Service (Maas) Market 2025: Industry Scope, Key DevelopmentsDataM Intelligence · Nov 18, 2025
Reports on recent industry developments, including Uber expanding its MaaS platform with public transit options and Ford launching EV fleet MaaS initiatives in late 2025.
News
Mobility as a Service Market is Set to Grow USD 2775.45 Billion by 2035Market Research Future · Jan 20, 2026
Projects the MaaS market to reach USD 2,775.45 billion by 2035, driven by urbanization and the shift toward smart mobility solutions.
Article
Putting Micromobility at the Center of Urban Mobilitybcg.com
Micromobility holds great promise for the world’s traffic-choked cities, and not just as a way to rein in congestion and reduce greenhouse gas emissions. Many advocates see micromobility vehicles as an answer to the longstanding first- and last-mile transportation problem. But apart from traditional bikes, the electronically powered forms—e-bikes, e-scooters, and e-mopeds—haven’t yet moved beyond fad status in most places.
Article
Mobility as a Service (MaaS) Planning and Implementation: Challenges and Lessons Learnedmdpi.com
Mobility as a Service (MaaS) is an innovative mobility service that aims to redesign the future of urban mobility by integrating multi-modal transportation and app-based technologies to enable seamless urban mobility. While MaaS pilot demonstrations and schemes implementation have taken place in different cities at a global level, and relevant studies focus on the MaaS barriers and users’ characteristics, the planning process for implementing MaaS is rarely presented. This paper summarizes the services to be integrated into the MaaS Athens’ demo site in Greece and describes the planning process that was followed to showcase the demo. The demo site is located within the urban area of Athens, including a public transport operator, a bike-sharing service, a taxi operator, and a municipality public transport operator. The demonstration runs developments in a real corridor that has the potential to prepare the MaaS eco-system deployment and market uptake. Three travel cases are planned: (1) Multimodal work trip; (2) MaaS for tourists; and (3) Interurban/urban interfaces, for work and shopping/leisure trips. The user journeys are defined in detail and the main information for each user journey is presented. The study concludes with challenges that were faced during the demo planning and recommendations for achieving the MaaS goals.
Article
Why the future of sustainability starts with mobilityweforum.org
Transportation can play a crucial role in achieving the UN SDGs; Our current transportation systems impede our aspirations for a sustainable future; Innovative mobility trends, such as shared mobility, provide affordable and sustainable mobility options for people and can help achieve our global sustainability goals.
