---
title: Embedded Finance and Banking-as-a-Service Infrastructure
type: technology
url: "https://www.envisioning.com/research/vault/israel__embedded-finance-infrastructure"
hub: vault
summary: Israeli companies like Unit and Rapyd provide APIs that enable non-financial companies to embed banking, payments, and lending into their products without obtaining banking licenses.
---

# Embedded Finance and Banking-as-a-Service Infrastructure

Israeli companies like Unit and Rapyd provide APIs that enable non-financial companies to embed banking, payments, and lending into their products without obtaining banking licenses.
- Technology Readiness Level: 8/9
- Impact: 3/5
- Investment: 4/5
Israeli startups have built core infrastructure for embedded finance — the trend of integrating financial services into non-financial platforms and applications. Companies like Unit (banking-as-a-service), Rapyd (fintech-as-a-service), and HoneyBook (business financial management) provide API-driven platforms that enable any company to offer banking, lending, or payment services without building financial infrastructure from scratch.

Embedded finance is projected to generate $7+ trillion in transaction volume by 2030, as every consumer-facing platform — from ride-hailing to e-commerce to social media — integrates financial services. Israeli companies are building the plumbing layer that enables this transformation, leveraging the country's enterprise software expertise and startup speed.

Strategically, embedded finance infrastructure companies occupy a high-leverage position in the financial stack: while individual banks or fintechs serve end users, infrastructure providers enable thousands of companies to offer financial services. This platform effect creates winner-take-most dynamics that favor early movers. Israel's open banking reforms and the Bank of Israel's expansion of payment system access to non-bank fintech firms are creating a supportive domestic regulatory environment for testing embedded finance models before global deployment.

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Source: Envisioning — Technology Research Institute (https://www.envisioning.com/research/vault/israel__embedded-finance-infrastructure)