# Michell Zappa | Envisioning

Source: https://www.envisioning.com/about/michell-zappa

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![Michell Zappa speaking on stage in Kazakhstan](/_next/image?url=%2Fimages%2Fteam%2Fmichell-zappa.jpg&w=3840&q=75)

# Michell Zappa

Founder and CEO of Envisioning

Michell started Envisioning in 2010 to map emerging technology for the people who have to make decisions about it. Before that he worked at TrendWatching in Amsterdam as a designer and developer. He grew up in Stockholm and São Paulo, lives in Amsterdam, and has also lived in London and Milan.

He leads our research program and the method behind [Signals](/signals). He also writes code: the CRM we run the company on is his open-source project. He has taught the technology futures module at the THNK School of Creative Leadership since 2012.

-   [LinkedIn](https://www.linkedin.com/in/michellzappa/)
-   [michellzappa.com](https://www.michellzappa.com)
-   [GitHub](https://github.com/michellzappa)

Sixteen years, year by year

What he launched, who he worked with and where he spoke. A selection; the [case studies](/services/impact) show what the work delivered.

1.  2005
    
    Moves to Amsterdam to work at TrendWatching as a designer and developer.
    
2.  2010
    
    Starts Envisioning.
    
3.  2011
    
    Envisioning Technology, a timeline of more than 50 emerging technologies, is covered by Fast Company, IBM's Smarter Planet blog, Next at Microsoft and Wolff Olins. A redesigned edition follows in November.
    
    [The 2011 map and its coverage](https://www.michellzappa.com/blog/envisioning-2011)
    
4.  2012
    
    Joins the faculty of the THNK School of Creative Leadership, where he still teaches the technology futures module.
    
    LaunchedEnvisioning Education · Envisioning Health
    
    Spoke atThe Next Web · Global Futures Forum, Rome and Washington, DC · LEGO Education · Jaguar Land Rover · Sibos, Osaka
    
5.  2013
    
    LaunchedEnvisioning the Future of Money
    
    Work withPolicy Horizons Canada · SWIFT
    
    Spoke atiAmsterdam CEO Summit · Schneider Electric, Bogotá
    
6.  2014
    
    Work withFIAT · T-Mobile
    
    Spoke atCoca-Cola, Atlanta · Amsterdam Mayor's Office · Royal Netherlands Air Force
    
7.  2015
    
    Starts a multi-year collaboration with armasuisse Science and Technology that runs to 2020.
    
    LaunchedFutureKit, a card deck for working with emerging technology signals
    
    Work witharmasuisse S+T (DEFTECH) · City of Amsterdam · LEGO Education
    
    Spoke atGoogle, São Paulo · TrendWatching Live, New York · Caterpillar
    
8.  2016
    
    LaunchedTechnology Database and radar, our web-based visualization tool
    
    Work withCoca-Cola · SWIFT · KBC
    
    Spoke atSaudi Creative Initiative, Jeddah and Riyadh · Sibos, Geneva
    
9.  2017
    
    Work withVisa · UN World Food Programme · NN Group
    
    Spoke atWorld Government Summit, Dubai · Global Humanitarian Lab at CERN · ABN AMRO · Swarovski
    
10.  2018
     
     Work withGovernment of Honduras · SickKids Hospital
     
     Spoke atWorld Government Summit, Dubai · Salzburg Global Seminar · IKEA Democratic Design Days · SingularityU
     
11.  2019
     
     Work withGIZ · AB InBev · L'Atelier
     
     Spoke atWorld Government Summit masterclass, Dubai · Mohammed bin Rashid Center for Leadership Development with UC Berkeley · Société Générale
     
12.  2020
     
     LaunchedEnvisioning Cities
     
     Work withWIPO · Nestlé · EY
     
     Spoke atUNESCO Futures Literacy Summit · CogX, London
     
13.  2021
     
     Starts the Quantitative Futures Lab with the Cappra Institute for Data Science.
     
     Work withEIT Manufacturing · BMW · SENAI
     
     Spoke atExpo 2020, Dubai
     
14.  2022
     
     Work withNubank · WKO, the Austrian Chamber of Commerce · Deloitte
     
     Spoke atOxford Saïd Business School · Siemens · McKinsey Future Studio, Riyadh · EdCrunch, Almaty
     
15.  2023
     
     Starts Artificial Insights, a newsletter on AI. Gives Age of Centaurs, a talk on people working with AI.
     
     LaunchedSandbox, a workshop facilitation tool built on GPT
     
     Work withRoyal Commission for AlUla · UNDP · Horizon 2045 · EPRI
     
     Spoke atTrendWatching Trend Seminars, London and Amsterdam · COP28, Dubai
     
     [Issue 1 of the newsletter](/newsletter/001-ai-is-having-a-moment)
     
16.  2025
     
     Signals launches: our research method as a platform that runs several frontier models on one question. Build Sessions start the same year, and hundreds of people have taken one since.
     
     LaunchedSignals · Build Sessions · Coding for Non-Coders
     
     [Signals](/signals)
     
17.  2026
     
     The research dataset and Signals Benchmark go public on GitHub, and Hindsight starts grading published forecasts against what happened.
     
     LaunchedEnvisioning Research dataset · Signals Benchmark · Hindsight
     
     [Hindsight](/hindsight)
     

The full record, with every client and talk, is on [michellzappa.com](https://www.michellzappa.com/about/timeline).

Selected writing

-   [Envisioning emerging technology](https://www.michellzappa.com/blog/envisioning-2011)2011
-   [Age of Centaurs](/newsletter/020-age-of-centaurs)2023
-   [If you can't build it, you don't understand it](/newsletter/122-if-you-cant-build-it-you-dont-understand)2025
-   [Your vault is your moat](/newsletter/138-your-vault-is-your-moat)2026

He has written the [Artificial Insights](/newsletter) newsletter since April 2023.

Talks and workshops

He has spoken at the World Government Summit, CERN, UNESCO, Oxford Saïd Business School and COP28, and runs sessions for leadership teams. The timeline above lists more by year.

For a talk, [write to us](/contact). For a hands-on day with your team, see [Build Sessions](/services/build-sessions).

We publish the tools we research with

[### Envisioning Research

Our dataset of emerging technologies, with readiness, impact and research metadata for each. MIT license.](https://github.com/envisioning/research)[### Signals Benchmark

Alpha

An open leaderboard that scores language models on how well they generate signals of change. Briefs come from several sectors and judges check them against the web.](https://github.com/envisioning/signals-benchmark)[### Core OSS

The open-source version of the CRM we run the company on, built with Next.js and Supabase.](https://github.com/michellzappa/core-oss)

He runs Envisioning with this team

-   Thomaz RezendePartner and Head of Design
-   Fabio AndradePartner and Head of Development
-   Daiane CavalheiroOperations Manager
-   Rodrigo TurraLead Researcher

Certified [delivery partners](/about/partners) run our work in their own regions. [More about Envisioning](/about).
